About Us

Abby is a wife, mom of four, and a former teacher with a passion for making women feel confident and comfortable. In 2014, she found herself frustrated by the lack of clothing that combined comfort, style, and affordability. Determined to create a solution, she launched Ella Mae's as an online boutique while staying at home with her and her husband's four children. Her vision quickly resonated, and by May 2015, the very first Ella Mae's storefront opened its doors. Today, Ella Mae's continues to bring effortless, stylish pieces to women everywhere.